Your Ultimate Guide to the 25th Annual ¿Qué Pasa? Festival in Richmond

Let’s be honest: Richmond knows how to throw a party, but nothing matches the kinetic energy, flavors, and rhythm of the ¿Qué Pasa? Festival.

If you are planning to join the celebration on Saturday, May 30, 2026, you are in for a historic milestone. Hosted by the Virginia Hispanic Chamber of Commerce, this year marks the festival's massive 25th anniversary.

But wait—if you’ve attended in the past, there is a major change you need to know about. The festival has moved from its old downtown riverfront location to a brand-new, state-of-the-art venue: CarMax Park.

A new venue means new travel logistics, parking puzzles, and the risk of massive city traffic jams. At Dominion Inn & Suites, we’ve spent a decade helping festival-goers bypass the urban chaos. Here is everything you need to know to maximize your festival experience.

What is the ¿Qué Pasa? Festival?

For over two decades, this festival has stood as Virginia’s largest celebration of Hispanic and Latin American cultures. The event runs from 12:00 PM to 8:00 PM on May 30th, and best of all, it is completely free and family-friendly.

At CarMax Park, you’ll find yourself surrounded by a vibrant artisan market, live Latin music, jaw-dropping cultural performances, and an endless array of authentic food vendors and desserts. Whether you are craving sizzling empanadas, street tacos, or sweet churros, your taste buds will thank you.

The 2026 Venue Shift: Navigating CarMax Park

With the shift to CarMax Park (located on North Arthur Ashe Blvd), staying directly in the downtown core is no longer the logistical "win" it once was. Street parking around the new stadium will be at an absolute premium, and hotel prices in the immediate neighborhood are skyrocketing.

This is where the "Sandston Advantage" comes in. Our hotel at 5203 Williamsburg Rd sits right off I-64. You can skip the frustrating downtown bumper-to-bumper gridlock, hop on the interstate, and enjoy a straight, 15-minute shot right to Arthur Ashe Blvd.

Unwind in High-Value Guestrooms After the Fest

After eight hours of dancing, walking the artisan markets, and soaking in the sun, fighting your way into a cramped, noisy city parking deck is the last thing you want to do.

When you book one of our budget-friendly guestrooms, you get a quiet, comfortable retreat to recharge. Our rooms are built with actual travel utility in mind:

• Microwave & Mini-Fridge: Essential for storing and reheating the extra tamales and Latin pastries you bought at the market.
• Complimentary 100+ Mbps WiFi: Perfect for streaming your festival video clips, uploading photos to social media, or mapping out the rest of Richmond's local attractions.
• Flat-Screen TVs with HBO: Because sometimes you just need to kick back and watch a movie after a high-energy day out.

Calling All Commercial Vendors and Artisans

Are you traveling to Richmond to showcase your business or handcrafted goods at the festival? We know that working a major 25th-anniversary event requires serious logistics.

Downtown hotels simply aren't built for vans, trailers, or inventory storage. Dominion Inn & Suites solves this by offering free onsite parking with dedicated space for large trucks, buses, and oversized vehicles. You can park your work rig safely, rest easily, and keep your hard-earned vendor profits in your pocket instead of spending them on valet fees.

The Bottom Line

The 25th Annual ¿Qué Pasa? The festival is going to be unforgettable, but a great weekend requires a smart accommodation strategy. By choosing a hotel near Richmond International Airport (RIC), you gain easy interstate access to CarMax Park, avoid the city center price-gouging, and get the peaceful rest you deserve.

The end-of-May festival weekend is filling up fast! 

Check our availability and Book Your Stay Directly TODAY to lock in the best rates!